Why is video marketing important for your Business?
It’s getting harder and harder to stand out. Facebook’s reach is saturated. Instagram is crowded. Almost a million blog posting takes place every day. One thing that cannot be denied is people’s love for watching a video. And video blogging and marketing channels have just picked up the pace in the marketing field. Let us move ahead to know better how embracing online video can help boost your health business today
Here are the top five reasons video marketing can help your business:
- Video builds trust
The emotional connection is the strongest. Video is powerful as it hits the right emotional bond. The person gets affected emotionally wanting to connect either as a customer or as a business partner. By building likability and trust the chances of winning a new customer are much greater.
And so to get the best leads for the sales it is very important to get the work done from Top commercial Production company in the USA
2. Improves SEO
Search engines love video. The chances of a website reaching the front page of Google increases by 50% if it includes video. Why? It is because videos provide engaging content and so it increases the number of visitors making your page rank higher on the Google homepage.
The same can be observed with YouTube, being the world’s 2nd largest search engine so relevant videos are favored by Google in their search results.
3. Creates a return for your marketing investment
Making an effective video campaign may seem like a big investment, but the cost is nowhere near what it used to be twenty years ago. The main aim to obtain the return on marketing investment is through the videos working towards executing the marketing strategy. As far as the target audience is concerned it is a must to contact a Video Production Company in the USA for the best outcome. As per a survey, it has been noticed that the conversion rate increases by 80% if it has a video on its landing page.
4. Video drives traffic and purchases
A high-quality, powerful video will help drive qualified leads to your business. When you include videos in your marketing cycle you will get robust data about how your potential customer interacts with your brand. The video also deviates the customer’s to get interested and so the marketing strategy is fulfilled.
64% percent of consumers make a purchase after watching branded social videos (via tubular insights)
93% of brands got a new customer because of a video on social media (Animoto)
Engagement Marketers know that engagement is the most important measure to know whether the content is in accordance with the audience or not. Engaging your customer means a lot more than just getting them to like a piece of your content. Video has been proven to drive engagement more than anything another type of marketing.
Social video generates 10x times as compared to the images and the text. This has made the marketing options the most engaging.
Conclusion
Videos have a long-lasting impact. So it has to be developed with the best piece of information and creativity. SpotOn TV is the most liked Corporate video production company in Los Angeles with the most satisfied clients around the globe.
