Video Production FAQ
Most frequent questions and answers regarding video production for your business.
How much does it cost to produce a video?
A 30 second animated video ranges from $1500 to $2500 depending on complexity. A 30 second live action video with 2-3 non-celebrity actors in one location ranges from $15K-$20K.
How long does it take to produce a video?
Animated videos take about 3-4 to complete whereas a live action video takes about 6-8 weeks.
What is the ideal video length for online marketing?
The ideal video length for social media depends on the platform. For Instagram, videos should be less than 60 seconds. For Facebook, videos should be less than 2 minutes. For YouTube, videos can be longer, but the ideal length is between 5-15 minutes.
What is the best way to promote a video?
Share your video on social media, optimize it for search engines, include it in email campaigns, and run paid advertising campaigns and, if budget permits, advertise it on TV & Connected TV.
How can I measure the success of my video?
You can measure the success of your video by tracking metrics such as views, engagement, shares, and conversions. Also, if it’s making you money, obviously.
What are some common video formats?
Common video formats include MP4, AVI, MOV, and WMV.
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