Promotional Video Guide

85% of businesses use video as a marketing tool. 

 

How Video Production Helps Your Business

I get it, creating a promotional video can be a daunting task. Will it get results?  How can I use it online?  Can I also air it on TV?  We’ll answer all of these questions and more below.  Just keep in mind that successful entrepreneurs have been using compelling promotional videos as part of their arsenal of marketing techniques for years with ridiculous results.

Here’s the deal, due to video production’s value to your online marketing and to your social media presence,  you can’t afford not to have a video produced for your company.

” Creative content is still king no matter what platform you advertise on.”

Promotional Videos Statistics

I know I’m preaching to the choir but here are a few numbers to explain precisely how popular video marketing has become.

  • Video will claim at least  85% of all web trafficin the US by 2019 according to https://www.wyzowl.com/video-marketing-statistics-2020/
  • Embedding videos in landing pages can increase conversion rates by 34% according to Unbounce  https://goo.gl/KyWvh9
  • 64% of customers report that product videos help them make purchasing decisions, increasing brand credibility https://goo.gl/e3JjYz
  • 84%of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

Video Content Approach 

Creative, Creative, Creative!  Good creative is still king no matter what platform you advertise on.  The effect of video production on sales has gone up drastically compared  to just 10 years ago.  Weak creative media results in weak conversion and sales lift.

This is true for digital and traditional TV campaigns.  When Creative is at its best, the opposite is true.  Anybody can point a camera and shoot something but it’s the idea that matters.  People are inundated with images and videos so make sure your promos make people STOP scrolling and pay attention to you.   Shameless promotion here but you can find some samples here :  Spot On Media’s Directors

Put your Promotional Videos on Online

Put promotional videos  on your website, put them on Social Media, Put them on Youtube.  The biggest Social Media Platforms of 2017 were as follows:

(THIS INFO IS IMPORTANT)

Youtube– 1.5 billion people logged in to watch videos on Youtube.  If you decide to place your ads here, make sure they are engaging, original and ATTENTION grabbing. If you decide to do “Non-Skippable” ads, make sure they are 5-15 seconds long.   Also, according to Reuters Institute, 29% of Youtube users listen to Youtube while doing something else.  So make sure your content takes that into consideration.   Here are some samples:

Facebook – FB community is about 2 billion people.  With just a few Facebook video ads, you can improve engagement and prospecting.  You can have very precise targeting and get real-time scoring to determine customer purchasing intent.  Works best with creative videos that grab a customer’s attention in 3 seconds and work without sound.

Instagram  – Two pronged approach to advertising videos on Instagram:  Stories and Feed.  Companies are already seeing results with Direct Response videos on Instagram stories and in the feed section,  increasing product sales, mobile app downloads, even visitors to your store.

Snapchat –  Finally Snapchat.  Here are a few companies that benefited from using Snapchat’s advertising platform.  eanandclear.com, bareminerals.com, retailmenot.com, menswearhouse.com, and many more brands.

Video boosts your site’s SEO

Furthermore, most customers go to a marketer’s website after viewing their video which dramatically improves your site’s SEO.

The video is an incredible tool used as a sale pitch enhancing your conversion rates, especially in the world of mobile.   As stated before, according to Cisco, video consumption on mobile devices will go up drastically in the coming years.

Video Strengthens Brand message

People don’t like to read.  So, if you’ve made it this far I’m proud of you.  Explaining your business takes science and art that’s why the best way to brand your company is through video.  You can find some good samples of branding videos here:  http://spotontv.com/directors

Put your Promotional Video on TV

You might think it is out of your budget or that TV is for much bigger companies but I’m here to tell you it is not.   TV is adapting to the new way of marketing and it is far from dead.  Also, Smart TVs are changing the game as they are able to get customer information much like Google.  So TV advertisers are able to pinpoint their

audience to see who is watching their ads.  As a result, you can advertise locally for as low as $10 per 30 second spot.  You can advertise regionally for as low as $100 per 30 sec spot.  You can even advertise nationally affordably with Direct Response ads.  The fact is when it comes to commercials, TV still holds its own.