Advantages of TV Commercial Advertising in Your Marketing Strategy
The first official paid television commercial came out in the United States on July 1, 1941, over New York station WNBT (subsequently WNBC) before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies by Bulova.
This 10 second spot revolutionized the future of advertising and it set the stage for other big brands to create their own TV Commercials.
Cut to present day: For your marketing strategy to reach its fullest potential, it should involve TV Commercial Advertisements. The medium’s ability to connect with an audience and tell your story through video is like no other.
No other medium creates legitimacy and brand like television worldwide.
Now, more than ever, your businesses can take up the advantages of a TV commercial and use this medium to promote your business.
With so many advertising options available, business owners may be wondering the benefits they can expect if they incorporate TV commercials. TV advertising advantages are way ahead of any other medium, which makes it an effective use of your marketing dollars. The following are a few advantages of TV commercial advertising in your marketing strategy
- Captivate Your Target Audience
Even if your commercial only runs for a few moments, it will be in the spotlight with no other distractions. This leads to a captive audience focused on your content without competition coming into the frame.
As well, if you are creating a commercial with your target customer in mind (which you should!) your commercial will be able to resonate with them for a longer period. Since they will be captivated and fixated only on what is being shown to them, the tailored content will stick in their mind. Which will most likely attract new customers.
- Gain Trustworthiness
It is worthwhile to add TV commercial advertising to your marketing strategy for the trust aspect alone. Although TV ads are expensive and production could take a big chunk of your marketing budget, they are the most influential because consumers trust it over any other medium. In fact, according to several surveys, over 60% of consumers in the United States say they trust television advertising when they see it.
It will put your business on a pedestal by showing sophistication and authenticity. Thanks to the visual and auditory stimulation, your business has the potential to be depicted more realistically while showing the benefits of the offering. If you are looking to gain trust and create long-term relationships, TV ads are the way to go.
- Reach a Larger Audience
Even with the rise of streaming services, there’s no doubt that TV still has constant mass audiences. The average American is still watching an average of 5 hours of TV a day. The main advantage that TV ads have is that they reach thousands, if not millions of people off of a single ad. The mass exposure that Television can give for your brand is an advantage, which you will have a hard time finding elsewhere.
