How to Use Video Brochures
A Perfect Combination of Video and Print for Marketing
Video Brochures are an innovative and creative way to market your company. Traditional product brochures have been upgraded to include a video player that is lightweight and high quality. Instantly get your message across to your customers with videos literally embedded in your print marketing.
This Video technology offers a WOW factor that is sure to get people’s attention.
How can video brochures be useful for my business? Here are 5 ways you can use this incredible marketing tool.
1. Announcements such as Weddings, new baby, and invitations.
2. Entertainment industry promotional materials like trailers, awards screeners.
3. Business cards and Post Cards.
4. Real Estate properties.
5. Video books and children’s books.
1. Announcements
Whether it’s for weddings, corporate recruitment or EPKs (Electronic Press Kits), video brochure can dazzle and impress your audience. They are not complicated to use, just open it like any other print material, and the video plays automatically. You can send one to your loved ones with a special video announcing a baby. Create a video brochure of your wedding to send to family who couldn’t attend. Or make a video invitation to a special sales event. Whatever your announcement may be, Video Brochures are a great way to get the message across.
2. Entertainment Industry
If you work in the entertainment industry, these video pamphlets are beyond impressive. You can use them for movie trailers for up and coming projects, pique the interest of potential investors in your proof of concept short film, or incorporate it into your print materials for your documentary. Every year, TV show and movie screeners are sent out for voting purposes. Video Brochures would be perfect for enticing people to view your project and to give you a favorable vote.
Here is a demonstration of one.
3. Business Cards & Post Cards
Video mailers are a truly novel way of keeping your brand in the minds of your customers and potential customers. Inspire people to take action with amazing business cards or postcards like the samples below. Imagine getting one of these pamphlets in the mail. It would absolutely stand out from all the junk mail that you receive everyday. They are perfect for new restaurants opening up in your neighborhood. Next time you attend a networking event, hand out video business cards instead. I’m sure video business cards would be much harder to throw away due to their originality.
4. Real Estate
Another great way to increase sales and brand your real estate company is through special real estate video brochures of properties. You can even create introductory videos of your agents to send out to special customers. Offer these to your agents to give them a leg up on the competition and to get in front of more sellers. What a great way to show buyers a cinematic video of properties all in one colorful pamphlet. They are an amazing and eye-catching way to coordinate the video footage with vibrant photographs printed in your brochures. Your real estate company would be the talk of the town.
5. Video Books
No need for wifi, no need for ipads or laptops, Video Brochures are a creative and easy way to show what you are capable of. These can be great for children’s books or portfolios. Engage your audience like never before with a combination of print and video at the same time. And if you need a video produced, you can use companies like https://spotontv.com/ to create compelling videos for your brochures.
Below are a list of companies that offer Video Brochure services.