TV is still the entertainment darling of the average U.S. consumer. Yet, the days of distractionless viewing are gone. In fact, three-quarters of the total U.S. adult Internet population regularly watch
TV while using the Internet. That's nearly 220 million Americans, simultaneously watching and browsing. More than one-third reportedly "always" or "often" follow this behavior.
Media companies are becoming increasingly aware of this trend. Not content to give away possible ad dollars or eyeballs to the Internet, smart television companies are using search and social media to drive viewership back to TV.
Using the Internet to your advantage can mean drawing TV viewers to your branded
website - or from other web properties back to your TV programming.
Spot On TV is your answer. Our search technology drives
viewers to your website, online users to your TV spots and brings more value to your advertisers.
NEWS
Quantcast data shows Android steadily gaining on iOS in Web traffic
On Friday, market research firm Quantcast reported that iOS held 56 percent of U.S. mobile browsing, while Android held 25 percent.
